Point of View: Creativity versus sustainability - The importance of finding the balance

As the world returns to a semblance of normality in the wake of the global pandemic, there is a new set of challenges on the horizon - from global logistics issues to an uncertain geo-political situation and worldwide economic volatility.

Sustainability returns to the agenda

The topic of sustainability may have fallen off the agenda at the height of the pandemic - with manufacture and supply of goods taking precedent to consumers’ usual habits and ideals – but you can be sure this essential topic is now firmly back on the list of priorities. With an ever-growing importance front of mind for consumers, brands and their suppliers, the issue of responsibly sourced materials, recycled content and recyclability has rapidly become the single-most important factor to consider for businesses today.

With businesses needing to be creative to achieve success, where does sustainability actually fit, in the context of the sign and display sector?

At the same time, creativity is being demanded by customers who are all eager to stand out with the most exciting display designs as they return to the world of events, exhibits and retail marketing. With businesses needing to be creative to achieve success, where does sustainability actually fit, in the context of the sign and display sector?

Is it about simply using materials that have renewable or recycled content? Or is it about making sure that, from concept to creation, entire displays are themselves recyclable?

Looking to the future

We know this is a complex situation with no quick-fix solution. That’s why we at Kongsberg Precision Cutting Systems undertook to cavass opinion from people at the heart of the sector. We wanted to examine what the future might hold for our industry, to gauge where our customers, partners and peers, who have successfully navigated the tumultuous last two years, see the path forward taking them.

As businesses look to the future with a mixture of hope and apprehension, it’s important to remain positive and ensure they are equipped to meet the challenges they face right now, as well as to thrive in the years that follow. To help them achieve this goal, we met with some of the leading voices in the sector, to explore how they foresee negotiating the balancing act between meeting the creative needs of customers and delivering the sustainable solutions demanded by consumers around the world.

Now, you can read the results for yourself

Download our new free whitepaper now: Finding The Balance Between Creativity And Sustainability - Key considerations for the future of display design and manufacture.